As 2020 draws to an end, the world is playing catch up on the time lost in lockdown, isolation, or the heat of a protest. For brands, marketing calendars felt the long press of the pause button. So, how do they make the most of the little time left? …

The spark that ignited the solidarity of the Nigerian voices in continents across the globe, came from a heated car chase by a citizen who had just witnessed the death of a young man at Wetland Hotel Ugheli, allegedly at the hands of the Special Anti Robbery Squad (SARS). …

One of the fastest growing marketing strategies in our world is the influencer marketing strategy. Why? Over the years, there has been a trust deficit that has grown by consumers for brands. Most advertising shows you only the best of the brand. …

Not your waking up or going to bed Not the means you get your daily bread Today you’re here, tomorrow you’re not Makes you wonder life's true worth We create stories to give our life purpose Of gods and entities that will one day draw us close You’re alive today and lifeless tomorrow The only thing guaranteed is the feeling of sorrow By the people who now understand that nothing is guaranteed Not your life or theirs, or those of their seed

How many times did your eyes light up when you heard the intro to a Peak ad, “From generation to generation, Peak will always be there”? How many times did you ask for the brand because you believed it would inspire your inner Kanu Nwankwo and destine you for greatness? …

This is not an album review! Every generation has a poster child for an ideology. The Boomers and a bit of the millennial demographic had TuBaba as the poster child for grass-to-grace. He was the handsome man who broke out from the boy band Plantashun Boiz and made hits and…

In the wee hours of the morning of August 12th, Burna Boy released one of the strongest albums of 2020 — Twice as Tall. This was Burna’s reawakening after not bagging the 2019 Grammy. …

Brands leverage the importance of third-party storytelling because it gives visibility and creates awareness. This process has systematically removed the power of telling stories from the brand and gives it to third-party platforms. Did I lose you? You create a campaign; you share it with media houses and platforms that…

As a child growing up in Railway Compound in Ebute Metta in Lagos, I and my neighbours had a date with the communal TV in my family living room at 6:30 PM. …