Chidera MuokaNigeria Is In Need Of A Powerful Story, Who Would Author It?The Power Of The Single Story To Nation Building4 min read·Jan 27, 2021----
Chidera MuokaThe Battle Of The Unveiling By Guinness Nigeria & Schweppes NigeriaAs 2020 draws to an end, the world is playing catch up on the time lost in lockdown, isolation, or the heat of a protest. For brands…3 min read·Dec 28, 2020----
Chidera MuokaThe Power Of The Nigerian Voice In Telling Our StoriesThe spark that ignited the solidarity of the Nigerian voices in continents across the globe, came from a heated car chase by a citizen who…3 min read·Dec 21, 2020----
Chidera MuokaHow To Choose The Right Influencer For Your Brand StoryOne of the fastest growing marketing strategies in our world is the influencer marketing strategy. Why? Over the years, there has been a…3 min read·Dec 14, 2020----
Chidera MuokaYour Brand Story Is In You, Would You Peak?How many times did your eyes light up when you heard the intro to a Peak ad, “From generation to generation, Peak will always be there”…3 min read·Dec 7, 2020----
Chidera MuokaIf Sentiments Was A Product, It Is Made In LagosThis is not an album review!3 min read·Nov 10, 2020----
Chidera MuokaTwice As Tall An African Giant Is The Storytelling Strategy You Should AdoptIn the wee hours of the morning of August 12th, Burna Boy released one of the strongest albums of 2020 — Twice as Tall. This was Burna’s…3 min read·Nov 2, 2020----
Chidera MuokaTell Your Story, So Netflix Doesn’t!Brands leverage the importance of third-party storytelling because it gives visibility and creates awareness. This process has…3 min read·Sep 30, 2020----
Chidera MuokaBrand Storytelling Is Not A New Thing, You’re Just Catching UpAs a child growing up in Railway Compound in Ebute Metta in Lagos, I and my neighbours had a date with the communal TV in my family living…4 min read·Sep 21, 2020----